Webhook Integration Examples

Practical examples of webhook integrations with popular platforms. Copy these setups to automate your profit tracking workflows.

Example 1: Slack Daily Summary

Goal: Post daily profit summary to Slack channel every morning

Setup:

1. In Slack, create incoming webhook for #analytics channel
2. • Event: Daily Summary Complete
   • URL: Your Slack webhook URL
   • Format: Slack
3. Save and enable

Result: Message like “📊 Yesterday’s Performance: $2,450 revenue, $892 profit (36.4% margin), 23 orders”

Example 2: Google Sheets Order Log

Goal: Add row to spreadsheet for every order with profit data

Via Zapier:

1. Trigger: Webhooks by Zapier → Catch Hook
2. Action: Google Sheets → Create Spreadsheet Row
3. • Order ID → A column
   • Date → B column
   • Revenue → C column
   • Profit → D column
   • Margin → E column

Example 3: Low Profit Alert Email

Goal: Send email when order has negative or very low profit

Via Make:

1. Webhook trigger with filter: profit
2. Email module: Send to owner@store.com
3. Subject: ” ï¸ Low Profit Order #{{order_id}}”
4. Body: Include order details and profit breakdown

Example 4: High-Value Customer to CRM

Goal: Add customers with LTV >$500 to CRM

Via Zapier:

1. Trigger: Webhook (Order Created)
2. Filter: customer.lifetime_value >500
3. Action: Add to HubSpot/Salesforce as VIP contact

Example 5: SMS for Daily Goals

Goal: Text message when daily profit exceeds goal

Via Zapier:

1. Trigger: Webhook (Goal Achievement)
2. Action: SMS by Zapier → Send message
3. Text: “🎉 Daily goal achieved! ${{profit}} profit today”

Example 6: Airtable Profit Database

Goal: Build Airtable database of all orders with profit

Via Make:

1. Webhook trigger (Order Created)
2. Airtable: Create record
3. Include: Order details, profit, margin, traffic source, campaign

Example 7: Facebook Conversions API

Goal: Send conversion data back to Facebook with profit value

1. Webhook (Order Created with Facebook source)
2. Make HTTP request to Facebook Conversions API
3. Include profit as custom parameter

Common Webhook Patterns

Filtering

Only trigger for specific conditions:

• profit >$100 (high-value orders)
• margin
• traffic_source = “facebook” (specific source)

Multi-Step Workflows

1. Receive webhook
2. Check condition
3. If true → Send to Slack AND add to Sheets
4. If false → Do nothing

Data Transformation

Format webhook data before sending elsewhere:

• Convert currency
• Calculate additional metrics
• Format dates
• Truncate long text