Does Alpha Insights Work for Past Orders?

Short answer: Yes! Alpha Insights automatically calculates profit for all your existing WooCommerce
orders, not just new ones.

How It Works

When you install and activate Alpha Insights:

1. Order Discovery: Plugin scans all existing WooCommerce orders
2. Profit Calculation: Calculates profit for each order based on current product costs
3. Background Processing: Processes historical data in background (doesn’t slow your site)
4. Reporting: Historical orders immediately appear in reports

What Gets Calculated

For historical orders, Alpha Insights calculates:

• Product costs (using current cost or cost at order date if available)
• Shipping costs (estimated if not tracked previously)
• Payment gateway fees (based on payment method)
• Allocated expenses (if you add expenses retroactively)
• Ad spend attribution (from integration sync start date)

Processing Time

Small stores (under 1,000 orders):1-5 minutes

Medium stores (1,000 – 10,000 orders):10-30 minutes

Large stores (10,000+ orders):1-3 hours

Processing happens in background – you can use Alpha Insights immediately while it completes

Historical Accuracy

If You Add Product Costs After Orders

Orders use the product cost you enter, even if sold before you added the cost.

Example:

• Product sold on Jan 1, 2023
• You install Alpha Insights on Jan 1, 2024
• You enter product cost: $25
• Jan 1, 2023 order profit is calculated using $25 cost

For more accuracy: If you know costs changed over time, you can set date-specific costs in product
settings

Ad Spend Attribution

Important: Facebook/Google Ads data can only be synced from connection date forward

• Orders before connecting ads: No ad spend attributed (still shows gross profit)
• Orders after connecting ads: Full ad spend attribution

Viewing Historical Data

Once processing completes:

1. Go to Alpha Insights → Reports
2. Select date range including historical dates
3. All orders appear with profit calculations

Updating Historical Costs

If you later update product costs, historical orders recalculate automatically:

1. Edit product
2. Update cost field
3. Save
4. All orders for that product recalculate (takes 1-5 minutes)

Limitations

What can’t be tracked historically:

• Exact visitor sessions before installation (can’t retroactively track website visits)
• Ad spend before integration connection
• Email opens/clicks before installation

But profit calculations still work! You get gross profit (revenue – costs) even without the traffic
attribution data.

Best Practices for Historical Data

1. Add product costs ASAP: The sooner you add costs, the more accurate historical profit is
2. Connect ad accounts early: To get ad spend attribution going forward
3. Use average costs if uncertain: An estimate is better than nothing
4. Document cost changes: Note when supplier prices changed for more accurate historical view

Common Questions

Q: Will historical processing slow down my site?

A: No, it runs in background with low priority. Your site performs normally.

Q: Can I exclude certain old orders?

A: Yes, use order status filters or date range filters in reports.

Q: What if I had different costs in the past?

A: Use date-specific cost feature to set costs that were effective during different time periods.