How Often Should I Check Reports?

The frequency of checking reports depends on your business stage, size, and goals. This guide provides recommended review schedules for different scenarios.

Recommended Review Schedule

Daily (5-10 minutes)

Reports to check:

1. • Yesterday’s revenue and profit
   • Comparison to previous day
   • Any major changes or anomalies
2. • Any negative profit orders?
   • Order volume on track?
   • Any unusual patterns?

Best practice: Check first thing each morning, set up daily summary email to save time

Weekly (20-30 minutes)

Reports to review:

1. • Is revenue growing or declining?
   • Profit margins stable?
   • Order volume meeting targets?
2. • Top 10 profitable products
   • Any products with negative profit?
   • Stock levels on best sellers
3. • ROAS by campaign
   • Pause underperforming campaigns
   • Scale winning campaigns
4. • Which sources driving profit?
   • Conversion rates by source
   • Budget allocation optimization

Best day: Monday morning to review prior week and plan current week

Monthly (1-2 hours)

Comprehensive review session:

1. • Month-over-month comparison
   • Year-over-year if available
   • Share with accountant/team
2. • Product profitability ranking
   • Identify products to discontinue
   • Plan inventory for next month
   • New product performance
3. • New vs returning customer ratio
   • Customer lifetime value trends
   • Top customer identification
   • Retention rates
4. • Expense by category
   • Compare to budget
   • Identify cost-cutting opportunities
   • Verify recurring expenses still needed
5. • ROAS by platform
   • Customer acquisition cost
   • Organic vs paid performance
   • Budget allocation for next month

Best day: Last day or first day of month

Quarterly (Half day)

Strategic review:

1. • Revenue growth trajectory
   • Margin evolution
   • Seasonal patterns emerging
2. • Revenue goals
   • Profit goals
   • Customer acquisition goals
3. • Budget allocation
   • Product launches
   • Marketing campaigns
   • Hiring or infrastructure needs
4. • Same quarter last year vs this year
   • Growth rates
   • Improvements or declines

Best time: Last week of quarter with leadership team

Frequency by Business Size

Small Store (

• Daily: Dashboard only (5 min)
• Weekly: Full review (30 min)
• Monthly: Financial review (1 hour)

Medium Store ($10k-$100k/month)

• Daily: Dashboard + recent orders (10 min)
• 2-3x Weekly: Sales and product review (20 min)
• Weekly: Marketing and campaigns (30 min)
• Monthly: Comprehensive review (2 hours)

Large Store ($100k+/month)

• Multiple daily: Realtime dashboard checks
• Daily: Sales, products, campaigns (30 min)
• Weekly: Full review with team (1 hour)
• Monthly: Strategic review (half day)

Frequency by Business Type

Growth-Focused

• Daily monitoring essential
• Rapid iteration on campaigns
• Real-time decision making

Stable/Mature Business

• Weekly reviews sufficient
• Monthly strategic planning
• Focus on optimization over growth

Seasonal Business

• Peak season: Daily monitoring
• Off-season: Weekly checks
• Pre-season: Planning and forecasting

Automated Monitoring

Set Up Alerts

Instead of manual checking, get notified:

1. Daily Summary Email: Automatic overview each morning
2. Low Profit Alerts: Notified if profit drops below threshold
3. Negative Profit Alerts: Immediate notification for unprofitable orders
4. Goal Achievement: Celebrated when hitting targets

See Email Notifications Guide

Scheduled Reports

Automate regular reports:

• Weekly performance report every Monday
• Monthly P&L first of each month
• Friday campaign review

See Scheduling Guide

Time-Saving Tips

Use Favorites

• Star your daily/weekly reports
• Quick access from top of Reports page
• No searching through full list

Set Default Date Ranges

• Configure reports to open with your preferred date range
• No manual date selection each time

Create Dashboard Views

• One comprehensive dashboard with all key metrics
• Single page to check everything
• Combine metric cards, charts, tables

Mobile Access

• Alpha Insights reports are mobile-responsive
• Check dashboard from phone
• Quick review anywhere, anytime

Review Meeting Structure

Daily Standup (5 min)

1. Open Store Dashboard
2. Review key metrics card
3. Any red flags? Address immediately
4. No issues? Move on with day

Weekly Team Meeting (30 min)

1. Sales Overview presentation (10 min)
2. Product performance review (10 min)
3. Campaign results and next week plans (10 min)

Monthly Business Review (1-2 hours)

1. P&L review (20 min)
2. Trend analysis (20 min)
3. Goal progress (15 min)
4. Strategic planning (30 min)
5. Action items and assignments (10 min)

What to Look For

Daily Checks

• Major deviations from normal (revenue up/down 30%+)
• Negative profit orders requiring attention
• Campaign performance issues

Weekly Reviews

• Trending patterns (3+ days same direction)
• Product performance changes
• Marketing ROI shifts
• Competitor activity impact

Monthly Analysis

• Overall business health
• Progress toward goals
• Long-term trends
• Strategic opportunities or threats

Signs You’re Checking Too Often

• Refreshing reports every hour
• Making daily decisions based on hourly fluctuations
• Feeling anxious about minor changes
• Spending more time in reports than working on business

Solution: Set specific review times, stick to schedule, trust your automated alerts

Signs You’re Not Checking Enough

• Surprised by month-end results
• Unprofitable campaigns running for weeks
• Not noticing trend changes until too late
• Making decisions without data

Solution: Increase frequency, set up automated reports, enable alerts

Building a Review Habit

Start Small

• Week 1-2: Daily dashboard checks only
• Week 3-4: Add weekly deep dive
• Month 2: Add monthly comprehensive review

Calendar Blocking

• Schedule report review time on calendar
• Treat it like important meeting
• Don’t skip or reschedule

Create Checklist

Standardize what you check:

• Daily checklist (3-5 items)
• Weekly checklist (8-10 items)
• Monthly checklist (15-20 items)