Optimizing Report Performance

As your store grows, reports may take longer to load. This guide covers optimization techniques to keep Alpha
Insights running fast, even with large amounts of data.

Understanding Report Performance

What Affects Speed

• Data volume: More orders = longer processing time
• Date range: Wider ranges = more data to process
• Widget count: More widgets = more calculations
• Filters: Complex filters require more processing
• Server resources: Hosting quality matters

Typical Load Times

Small stores (1-3 seconds

Medium stores (5,000-50,000 orders):2-8 seconds

Large stores (50,000+ orders):5-15 seconds

Very large stores (500,000+ orders):10-30 seconds

Quick Performance Wins

1. Reduce Date Range

Instead of:“All Time” (processes everything)

Use:“Last 30 Days” or “This Month”

Impact: Can reduce load time by 50-90%

2. Limit Table Rows

Data Table settings:

• Max Records: 500 instead of No Limit
• Results Per Page: 25 instead of 200

Impact: Faster initial load, pagination handles rest

3. Reduce Widget Count

Instead of:15 widgets in one report

Use:5-8 widgets, create multiple focused reports

Impact: Faster loading, better user experience

4. Enable Database Indexes

1. Go to Tools → System Status
2. Click Rebuild Database Indexes
3. Wait for completion (1-5 minutes)

When to use: If reports suddenly slow after months of use

Impact: Can improve speed by 30-50%

Server-Level Optimization

PHP Memory Limit

Recommended:256MB minimum, 512MB ideal

Check current limit:

1. Alpha Insights → Tools → System Status
2. See PHP Memory Limit

If too low:

• Contact hosting provider to increase
• Or add to wp-config.php:define('WP_MEMORY_LIMIT', '512M');

PHP Version

Minimum: PHP 7.4

Recommended: PHP 8.0 or 8.1

Impact of upgrading:

• PHP 8.0: 20-40% faster than PHP 7.4
• PHP 8.1: Additional 10-15% improvement

How to upgrade: Contact hosting provider or change in hosting control panel

Database Optimization

Optimize tables monthly:

1. Alpha Insights → Tools → Database
2. Click Optimize Database Tables
3. Wait for completion

What it does:

• Reorganizes data for faster queries
• Removes fragmentation
• Reclaims wasted space

Report-Specific Optimizations

Large Data Tables

If you have table with 10,000+ rows:

1. Set Max Records to 500 or 1000
2. Use filters to narrow data
3. Create focused sub-reports instead of one massive table

Complex Charts

Line charts with 365+ data points:

• Use weekly or monthly granularity instead of daily
• Or reduce date range

Bar charts with 100+ bars:

• Limit to top 20-50
• Use table for complete data

Multiple Metric Charts

Instead of: One chart with 8 metrics

Use: Two charts with 4 metrics each

Or: Primary chart with 2-3 metrics

Data Retention Management

Session Data Cleanup

Old session data slows queries:

1. Settings → Data & Privacy
2. Set Session Retention to 90 days
3. Old sessions automatically deleted

Impact: Keeps analytics tables lean

Archive Old Orders

For multi-year stores:

1. Export orders older than 2 years
2. Store exported data as archive
3. Optionally delete very old orders from database

Caution: Only delete if you have secure backups

Background Processing

Optimize Background Tasks

1. Settings → General → Performance
2. • Balanced: Good for most stores
   • Conservative: If experiencing performance issues

Schedule Heavy Tasks

Run intensive tasks during off-peak hours:

• Historical data processing: Midnight
• Database optimization: 3am

Hosting Optimization

Hosting Quality Matters

Shared hosting:

• OK for stores under 10,000 orders
• May struggle with complex reports

VPS or managed WordPress:

• Good for most eCommerce stores
• Handles up to 100,000 orders well

Dedicated server:

• Best for large stores (100,000+ orders)
• Can handle complex reports with ease

Recommended Hosts for Alpha Insights

• WP Engine (managed WordPress)
• Kinsta (managed WordPress)
• SiteGround (shared/cloud)
• Cloudways (managed cloud VPS)
• AWS/DigitalOcean (for advanced users)

Monitoring Performance

System Status Check

1. Go to Alpha Insights → Tools → System Status
2. • PHP version
   • Memory limit
   • Database size
   • Background task queue

Slow Query Log

1. Tools → Debug → Slow Query Log
2. See which reports/queries are slowest
3. Focus optimization on those areas

Troubleshooting Slow Reports

Issue: Reports take 30+ seconds to load

Check:

1. Date range – reduce to last 30-90 days
2. Number of widgets – reduce to 6-8 max
3. Table row limits – set to 500 max
4. Check hosting resources – may need upgrade

Issue: Dashboard is slow

Solutions:

• Disable dashboard widgets you don’t use
• Set shorter default date range (Last 7 Days)

Issue: Background tasks backing up

Check:

1. Tools → Background Tasks
2. See task queue length
3. If 100+ tasks queued, contact support

Solution:

• Verify WP-Cron is working
• May need to enable system cron with host

Best Practices

• Keep WordPress and PHP updated
• Limit date ranges to what you actually need
• Optimize database monthly
• Monitor system status quarterly
• Don’t overload reports with widgets
• Use filters to reduce data volume
• Upgrade hosting if consistently slow