This plugin provides a simple and lightweight solution to add Google Analytics tracking to your WordPress website. It supports both Universal Analytics (analytics.js and gtag.js) and the latest Google Analytics 4 (GA4).

Key Features:
* Easy setup with your Tracking ID.
* Supports Universal Analytics (UA) and Google Analytics 4 (GA4).
* Choice between analytics.js and gtag.js for Universal Analytics.
* Option to place tracking code in the header or footer.
* Simple, no-frills interface.
* Lightweight and performant.
* Fully compliant with WordPress Coding Standards.
* Enhanced security with proper input sanitization and output escaping.
* Tracking ID validation for GA4 and Universal Analytics formats.
* Modern PHP 8.0+ code with type declarations.

External Services

This plugin connects to Google Analytics and Google Tag Manager services to provide website analytics tracking functionality.

Google Analytics (analytics.google.com):
* What it is used for: Website analytics and visitor tracking
* What data is sent: Page views, user interactions, and website usage statistics
* When data is sent: Every time a visitor loads a page on your website
* Terms of Service: Google Analytics Terms of Service
* Privacy Policy: Google Privacy Policy

Google Tag Manager (googletagmanager.com):
* What it is used for: Loading Google Analytics tracking code and managing tags
* What data is sent: Page load requests to load the tracking script
* When data is sent: Every time a visitor loads a page on your website
* Terms of Service: Google Tag Manager Terms of Service
* Privacy Policy: Google Privacy Policy

Note: This plugin only sends data to Google services when tracking is enabled in the plugin settings. Users can disable tracking at any time through the WordPress admin panel.