Trusted By 1000+ WooCommerce Stores

Transform Insight Into Profit

Alpha Insights transforms your store data into real profit intelligence – combining every cost, fee, and expense, and letting you slice it across thousands of metrics.

5/5 – Trustpilot

The Most Complete Profit Reporting Suite for WooCommerce

Alpha Insights automatically combines your sales, operating costs, fees, and advertising effort — immediately giving you an accurate picture of profit across every order, product, and channel.
Either build your own report using our custom drag and drop report builder, or get started immediately with one of our dozens of pre-built reports.

Drag & Drop Report Builder

Design, refine, and save unlimited WooCommerce reports in seconds — no coding, no complexity.

Alpha Insights gives you total control over how your data looks, feels, and performs. Whether you’re exploring sales, costs, or campaign results, our React-powered builder lets you shape insights that matter most to your business.

Build reports effortlessly with an intuitive drag-and-drop interface — no coding required.
Rearrange, resize, and organize data blocks to create reports that match your workflow.
Instantly see live results as you build — every change reflects your latest WooCommerce data.
Create report layouts once and reuse them for recurring reporting needs or across clients.

Effortless Report Management

Alpha Insights makes report creation effortless — whether you want to start from scratch or customize one of our 22 professionally-designed templates.

Design, duplicate, and save unlimited reports that fit your workflow, so you can focus on the insights that matter — not on setup or formatting.

Includes 22 Pre-Made Templates, Get instant access to curated report layouts designed for sales, profit, marketing, and performance tracking.
Build and save as many reports as you need — one for every goal, product line, or department.
Duplicate, rename, and organize reports in seconds. Keep your workspace clean and your insights easy to find.
No coding, no spreadsheets — just drag, drop, and build reports that make sense for your store.

And Dozens Of Pre-Built Reports

Looking for a plug-and-play solution? Explore some of our pre-built profit reports below.

Every Alpha Insights plan comes with all of these reports and more — plus powerful tools for Ad Tracking, Expense Management, and a complete Analytics Suite to help you see the full picture of your WooCommerce store’s performance.

WooCommerce Sales Report

Keep a razor sharp eye on how your business is tracking with order profit reports.

Net Sales, Gross Profit & Order Count Over Time
Average Order Value Over Time
Gross Profit Margin % Over Time
Revenue By Acquisition Channel
Revenue By Referral Source
Sales Data By Device Type
Sales Data By Query Parameters
Order Costs, Payment Gateway Fees & Tax Rates
Refund Rates & Refund Metrics
Coupon & Product Discounting Summary
Orders & Products Sold

WooCommerce Product Report

Identify the winners in your business with product profit reports. These reports are perfect for double downing on profitable products.

Total Sold, Average Discount %, Average Margin & Refund Rate
Top Sellers By Revenue, Profit & Purchase Rate
Least Profitable Products
Product Sales & Refunds Over Time
Website Traffic By Product
Sales Data By Categories & Tags
Refunded Products Data Table

Profit & Loss Statement

Transform your business with board room insights with your very own dynamically generated profit & loss statement.

Get a quick snapshot of your financial health, with all sales & costs accounted.

Compare Sales & Profit Summary Over Periods
View Net & Gross Sales
Summarize All Cost Of Sales
View All Operating Expenses Summary
Use Tooltip Helpers To See What % Of Your Balance Sheet A Line Item Accounts For
Instant Net Profit Snapshot
Export to PDF & CSV

Facebook Ad Campaign Performance Reports

Get a true estimation of your Campaign’s profitability with our Facebook API integration, combining your store costs with your campaigns to determine true profitability.

Summarize Ad Spend, Revenue, Net Profit & Net ROAS
Ad Spend, Revenue, Profit & Net Profit Over Time
ROAS Over Time
Acquisition Costs - Cost Per Order & Cost Per New Customer
Acquisition Costs Over Time
Clicks, Add To Carts, Orders & Conversion Rate Over Time
Net Profit Per Campaign Over Time
Revenue & ROAS Per Campaign Over Time
Campaign Summary Table
Product Sales Metrics

Google Ad Campaign Performance Reports

Get a true estimation of your Campaign’s profitability with our Google API integration, combining your store costs with your campaigns to determine true profitability.

Summarize Ad Spend, Revenue, Net Profit & Net ROAS
Ad Spend, Revenue, Profit & Net Profit Over Time
ROAS Over Time
Acquisition Costs - Cost Per Order & Cost Per New Customer
Acquisition Costs Over Time
Clicks, Add To Carts, Orders & Conversion Rate Over Time
Net Profit Per Campaign Over Time
Revenue & ROAS Per Campaign Over Time
Campaign Summary Table
Product Sales Metrics

WooCommerce Acquisition / Campaign Reports

Discover your most profitable marketing & sales channels through our acquisition reports.

We monitor UTM Tracking Codes and acquisition channels so that you can uncover and measure the profitability of your campaigns and marketing efforts.

Sales Breakdown By Acquisition Channel Over Time
Total Revenue, Profit, Order Count, Margin %, AOV & Percent Of Revenue Per Sales Channel
Website Traffic Data Per Sales Channel
Sales Data Per UTM Campaign
Sales Data Per Referral Source & Landing Page
Website Traffic Data Per Referral Source & Landing Page
Website Traffic Data Per UTM Campaign & Custom Query Parameters
All Website Traffic Sessions Data Table

WooCommerce Customer Profit Reports

Hone in on your most profitable customers to build an accurate avatar of your most profitable audience.

Active Customers, New Customers, Customer Lifetime Value & Customer Refund Rate
Sales Data Summary Table Per Customer Including Net Sales, AOV, Gross Profit, % Of Revenue & Refund Rate
New vs Returning Customers Over Time
Sales Summary Table For New & Returning Customers
Revenue By Device Types & Browser Used
Revenue By Billing Location

WooCommerce Coupon Reports

Analyze the performance of all of your coupons against revenue & profit. Gain a clear understanding of your most profitable coupons.

Total Discouns Applied, Percent of Orders With Coupons, Total Coupons Applied & Margin % With Coupons
Sales Summary Table Per Coupon
List of All Orders With Coupon Usage
Coupon Usage Count & Discount Amount Over Time
Breakdown Of Orders With & Without Coupons
Margin % Of Orders With and Without Coupons
AOV & Revenue With and Without Coupons

WooCommerce Subscription Profit Reports

Analyze your WooCommerce Subscriptions with a magnitude of useful insights that you cannot find anywhere else.

Active Subscription Count, Subscriptions Created, Average Active Days & Revenue In Period
Active Subscription Growth Over Time
Net Changes In Subscriptions Over Time
Signups vs Cancellations Over Time
Subscription Creation Forecast Over Time
Expected Revenue Over Next 12 Months
List of All Subscription Products Sold & Subscriptions Sales Summary
Subscription Count By Status
Revenue Summary Per Subscription Product

Tax Reports

Save yourself countless hours digging through sales & CSV files in determining your tax obligation.

Simplify the process with our pre-built tax report.

Quickly determine total tax owed in a given period
See how much of your gross sales are tax
Breakdown and summarize taxes by tax code
Review your taxes over time
Instantly export to CSV for further review

And More...

Alpha Insights isn’t just a simple collection of profit reports — it’s a complete WooCommerce analytics and profit management platform.

Profit Reports

Drag & Drop Report Builder

Ad Account Integration

Traffic Analysis

Expense Management

Cost Of Goods

Our Customers

WP Davies

4 3 Reviews

Recovery King 2025-02-26

This is by FAR the best COGS plugin…

This is by FAR the best COGS plugin I've ever used, and I've used them all. For the price, the amount of value you get is insane. Good response time from the support team (the owner) as well.

Brenda Melaniphy 2024-12-15

I LOVE this plugin!

I LOVE this plugin!! I have been looking high and low for something with its functionality - I have tried multiple plugins but none have been quite right...until I found this one! I highly recommend this plugin to anyone looking for a thorough cost of goods plugin.

Omer Mir 2024-10-14

The team is a gem

The team is a gem! They have developed the finest app for ecommerce marketeers that is saving me hours of analysis work to optimize the ad spent and get best results. The support is great. They always listen and come up with the solution. Omer CEO & Creative Director KUKU STORE UAE/Pakistan

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Trusted By 1000+ WooCommerce Stores

Transform Insight Into Profit

The Most Complete Profit Reporting Suite for WooCommerce

Drag & Drop Report Builder

Effortless Report Management

And Dozens Of Pre-Built Reports

WooCommerce Sales Report

WooCommerce Product Report

Profit & Loss Statement

Facebook Ad Campaign Performance Reports

Google Ad Campaign Performance Reports

WooCommerce Acquisition / Campaign Reports

WooCommerce Customer Profit Reports

WooCommerce Coupon Reports

WooCommerce Subscription Profit Reports

Tax Reports