Menu
Menu
Track profit & loss, manage expenses & cost of goods, analyse website visitors in realtime and connect ad accounts to measure actual ROI.
All done with you in control, using our intelligent drag & drop custom report builder.
5/5 – Trustpilot
4
3 Reviews
This is by FAR the best COGS plugin I've ever used, and I've used them all. For the price, the amount of value you get is insane. Good response time from the support team (the owner) as well.
I LOVE this plugin!! I have been looking high and low for something with its functionality - I have tried multiple plugins but none have been quite right...until I found this one! I highly recommend this plugin to anyone looking for a thorough cost of goods plugin.
The team is a gem! They have developed the finest app for ecommerce marketeers that is saving me hours of analysis work to optimize the ad spent and get best results. The support is great. They always listen and come up with the solution. Omer CEO & Creative Director KUKU STORE UAE/Pakistan
Alpha Insights transforms your store data into real profit intelligence – combining every cost, fee, and expense, and letting you slice it across thousands of metrics.
With 22 pre-built advanced reports & a powerful custom report builder – find your most profitable customers, products, and campaigns in seconds – ensuring every decision is backed by data that tells the full story.
With Alpha Insights’ drag-and-drop report builder, you can design and save unlimited reports in seconds – no coding, no complexity.
Our React-powered engine delivers blazing-fast performance and infinite flexibility, giving you complete control over how your data looks, feels, and functions.
From sales and expenses to campaign performance and visitor analytics, you decide what matters and how you want to see it.
Track every visitor and every interaction in real time, directly inside your WordPress dashboard — no third-party scripts or external tools required.
Measure conversion paths and customer journeys, which campaigns drive real revenue, and which touchpoints impact your margins — all in one place, instantly actionable, and fully under your control.
Connect your ad accounts directly to WooCommerce to automatically sync ad spend and link every campaign to real orders.
Track 100% of your conversions, map revenue to actual Cost of Goods, and see the true profit behind every campaign—not just clicks or ROAS.
Go beyond vanity metrics and understand the real profitability of every product, customer journey, and ad dollar spent.
Track margins, sales trends, customer behavior, marketing performance, and website visitors, all fully customizable offering you unlimited flexibility and precision.
With advanced filtering, time-series comparisons, and instant access to thousands of data points, Alpha Insights gives you the power to answer any question in seconds.
Alpha Insights gives you a centralized, fully integrated expense system, automatically factoring costs into your reports so you can make smarter, faster financial decisions.
Finally, you’ll have full visibility of your store’s net profit at a glance, without spreadsheets or guesswork.
Alpha Insights is the industry leader in WooCommerce Cost of Goods management, giving you complete control over product costs and margins.
With a simple, intuitive interface, flexible cost options, and enterprise-level reporting, you can track every product’s profitability with surgical precision — making smarter pricing, purchasing, and marketing decisions in seconds.
Join our free eCommerce club for profit-focused tips, growth insights, and behind-the-scenes updates from Alpha Insights, including early access to new features and exclusive offers.
Building Smarter
eCommerce Experiences
© 2019-2025 WP Davies | ABN: 23 988 145 173
