Est 2019. Made in Melbourne. 1000’s Of Happy Customers.
Hi, i’m Chris, the founder of WP Davies & Alpha Insights.
For the past decade or so i’ve been helping online stores expand their presence – a few big players, whilst working on my own little projects on the side.
I had initially created Alpha Insights, our flagship offering (a profit intelligence tool for WooCommerce) purely to support my efforts helping store’s grow.
I couldn’t easily find the data I needed, and I am very handy with code so I just built something to suit.
After a few years of development it had become quite useful so I decided to put it into the world – and it’s become something much bigger than I had ever imagined.
It’s been a fairly wild journey of triumphs and failures, leading us to where we are now – with a strong ecosystem of growing customers and a product that I can strongly back with pride.
I still help eCommerce owners with their stores, building out conversion optimized storefronts and growth-strategy assistance, but Alpha Insights is certainly my passion.
If you need anything, even just to say hi, do not hesitate to reach out – you can reach me best through chris@wpdavies.dev.
Speak soon!
We’re on a mission to redefine what’s possible for WooCommerce analytics.
By putting clear, accurate data into the hands of store owners, we aim to make data-driven growth simple, accessible, and genuinely impactful for every online business.
We create WooCommerce solutions that are clear, scalable, and made to grow with you.
We specialise in turning ambitious online stores into high-performing commerce machines. Whether you need a fully custom WooCommerce build, advanced plugin integrations, or a data-driven analytics stack — we’ve got you covered.
For ambitious, data-driven brands that treat WooCommerce as a growth engine — not just a store. Built for performance, flexibility, and scale.
For owners who lead with data, not instinct. Turn raw store activity into clear insights that drive smarter decisions.
For teams ready to work smarter. We connect your marketing, fulfilment, and finance tools into one seamless, automated flow.
We build forward-thinking tools that keep WooCommerce merchants ahead in a data-driven commerce world.
Reach out to us by any means you feel comfortable.
Join our free eCommerce club for profit-focused tips, growth insights, and behind-the-scenes updates from Alpha Insights, including early access to new features and exclusive offers.
Building Smarter
eCommerce Experiences
© 2019-2025 WP Davies | ABN: 23 988 145 173