The World's Most Advanced WooCommerce Profit Report

Profit Reports, Cost Of Goods, Integrated Expense Management, User Analytics, Event Tracking, Inventory Management, Ad Spend API’s & More.

What Our Customers Are Saying


“By far the best way to track my store’s profit”


“Thank you so much for making updates to your plugin based on my needs”


“I’ve tried them all, this is the one”


“I’ve never been able to track profit with such precision and ease. Thankyou WP Davies for an awesome plugin”


“Thanks for the great service! :)”


“This plugin is exactly what I have been looking for”

A New Dawn For WooCommerce

Profit Reports
Event Tracking & Analytics
Integrated Expense System

Providing You With Peace Of Mind

Ready To Grow?

Profit Reports

Best In Class WooCommerce Profit Reporting

Highly detailed profit reports for orders, customers, products, acquisition channel and more, based on all orders in your database.

  • Order Profit Reports
  • Product Profit Reports
  • Customer Profit Reports
  • Acquisition & Campaign Reports
  • Subscription Reports
  • Coupon Reports
  • Google Ad Campaign Reports

Expense Management

Integrated Expense Management For WooCommerce

Fully fledged expense system to bring all your store’s expenses into the one environment for absolute reporting precision.

  • Enterprise Grade Expense Reporting
  • Intuitive User Interface
  • Simplify Admin Tasks With Bulk Actions
  • Simple Cost Of Goods System
  • Manage Suppliers and Data


Ad Spend API

Automatically store your ad spend and measure your campaign’s actual profitability by connecting your ad account with your order data via the Ads API.

Alpha Insights connects your store’s orders to campaigns and uses your Cost of Goods and ad spend data to create an accurate picture of campaign performance.

  • Overall Ad Account Performance
  • Assess Your True Profitability With Our True Profit Reporting System
  • Manage Individual Campaign Performance
  • Deeply Customizable API Config
  • Automated Data Fetch & Ad Spend Storage


WooCommerce Event Tracking & Analytics

Track all customer interactions with your very own built-in Analytics system powered entirely within your WordPress Dashboard.

  • Realtime Event Tracking & Analytics
  • WooCommerce Store Activity Reports
  • Product Performance Reports
  • Acquisition Analysis
  • Store Performance & Funnel Analysis

WooCommerce Stock Valuation & Inventory Reports

Inventory management tool with an extremely detailed filter to help you analyze your product catalogue as you see fit.

  • Filter by product category, product tag, name, sku, stock status, quantity and more
  • Total stock on hand
  • Total stock valuation
  • Total unrealised profits
  • Export to CSV

Simple Cost Of Goods Importing & Bulk Updating

Get setup in a matter of minutes by uploading a CSV, easily copying over data from another plugin or entering in values manually.

  • Comprehensive, feature rich Cost Of Goods system
  • Multi-COGS System (Enter multiple cost of goods for one product where COGS can change over time)
  • Instantly copy over data from another COGS plugin
  • Create your Cost Of Goods data by uploading a CSV file
  • Easily manage 1000’s of products instantly
  • Store COGS data as well as supplier info on the product page

Custom WooCommerce Admin Columns

Alpha Insights adds optional extra columns to your products table, orders table & customers table to give you immediately visibility of each entity’s performance. 

Simple settings allow you to enable each column individually to suit your needs.

  • WooCommerce Product Admin Table
  • WooCommerce Orders Table
  • Customers Table
  • Easily Select Which Columns To Display

WooCommerce Profit & Loss Statements

Get an instant snapshot of your store’s bottomline with the ability to filter by date.

  • 100% accurate bottomline reporting
  • Compare order profit against all business expenses
  • Filter by date
  • Export Profit and Loss statement to PDF and CSV

WooCommerce Multi-Currency Conversion

Alpha Insights support all multi-currency plugins & multi-currency orders by converting cost of goods & revenue to your store’s native currency. 

All WooCommerce currencies are supported.

  • Supports All WooCommerce Currencies
  • Automatically updates exchange rates
  • Calculates order revenue and profit
  • Supports multiple COGS currencies
  • Supports multiple expense currencies
  • Compatible with all multi-currency plugins
  • View profit reports in your own currency

Export All WooCommerce Data To CSV & PDF

Export any report found within Alpha Insights to CSV or PDF to take your analysis one step further.

  • Export Order Analytics To CSV
  • Export Product Analytics To CSV
  • Export Customer Analytics To CSV
  • Export Expense Details To CSV
  • Export Product Inventory To CSV
  • Export P&L Statement To CSV & PDF

Integrate & Automate With 1000's Of Apps

Alpha Insights supports the use of webhooks giving you access to most modern automation platforms and much more.

Choose your own webhook endpoint & setup a schedule to assist in the automation of your data.

  • Send Your Data To 1000’s of Platforms (requires webhook support in third party service)
  • Schedule Your Data To Go Out Daily, Weekly or Monthly
  • Increase Efficiency By Automating Your Workflow

Fully Customizable

Every business is different, and there are a wide range of use cases for Alpha Insights.

With this in mind, we’ve made sure that all configurations are customizable so that you can ensure Alpha Insights will work perfectly for your business.

  • Set Default Cost Of Goods For Products, Payment Gateway and Shipping
  • Include & Exclude Shipping and Taxes From Your Calculations
  • Currency Settings & Multi-COGS For Product Cost Of Goods
  • Tune the Appearance Of Alpha Insights To Suit You
  • Limit Plugin Visibility
  • Useful Tools for Data Management and Bulk Actions
  • Schedule and Customize Email Profit Reports
  • Currency Exchange Rate API for Up To Date Exchange Rates
  • Customize WooCommerce Analytics and Event Tracking
  • Setup Custom Webhooks For API Management
  • Debugging Features
  • And More

Get Started Free

Save 56%

Normally $228 USD

99 / Year
  • 1 Week Free Trial
  • Cancel Anytime
  • Full Access
  • Unlimited Reports
  • Unlimited Orders
  • Access All Historical Data
  • Unlimited Downloads
  • Premium Support
Start Your Free Trial
Save 31%

Normally $57 USD

39 / Quarter
  • 1 Week Free Trial
  • Cancel Anytime
  • Full Access
  • Unlimited Reports
  • Unlimited Orders
  • Access All Historical Data
  • Unlimited Downloads
  • Premium Support
Start Your Free Trial

Normally $19 USD

19 / Month
  • 1 Week Free Trial
  • Cancel Anytime
  • Full Access
  • Unlimited Reports
  • Unlimited Orders
  • Access All Historical Data
  • Unlimited Downloads
  • Premium Support
Start Your Free Trial
Alpha Insights Professional
$19 /month
Free Trial
  • 1 Week Free Trial (Cancel Anytime)
  • Money Back Guarantee
  • Unlimited Reports
  • Unlimited Orders
  • Access All Historical Data
  • Unlimited Downloads
  • Premium Support
Claim Free Trial

14-Day Money Back Guarantee & Cancel Any Time
Any discounts apply for entire duration of subscription

Frequently Asked Questions

Yes, Alpha Insights works dynamically which means it performs calculations on your past orders according to your current settings.

Alpha Insights also begins to save your product cost of goods to each order as an order is being placed, this means that if your cost of goods change for a product over time, the cost of goods at the time of ordering will remain the same.

Yes, you can set the required role to grant someone permission to view Alpha Insights.

Those roles which are not granted permission will not be able to see any evidence of Alpha Insights, and therefore will not be able to see any potentially sensitive data.

No, there is almost nothing happening on the frontend of your website in regards to Alpha Insights.

All of the magic happens in the admin area which means your customers will not be effected by any performance bottlenecks.

Yes, you have two options.

  1. You can check out our demo website here to view automatically generated data.
  2. You can download a free trial to see the plugin in action with your own store data using this link.
    If you download a free trial you can cancel before the trial is over and no money will be charged.

Yes, a lot of our development time is spent fulfilling customer requests, particularly small adjustments.

Feel free to shoot through your suggestion to

Alpha Insights begins with a 1 week free trial, after which your billing schedule will start, cancel anytime during the free trial to prevent being billed.

There are no upfront costs with a free trial.

Once billing begins, you will be billed according to the schedule that you subscribed to until cancelled. 

You can cancel anytime, there are no exit fees.

Yes, it does.

Our plugin will detect whether your store is using High Performance Order Storage and draw data from the correct data source accordingly.

Our plugin has been built completely using the WooCommerce API and will therefore always support any native WooCommerce upgrades.

Yes, we check your order’s for any known logs of the payment gateway fee, which is typically reported by Stripe and Paypal and automatically set that as your payment gateway cost, otherwise it will fallback to your default settings or you can override it manually.

Gain Insights No Other Tool Offers

Alpha Insights has been purpose built to enable WooCommerce store owners to focus on the one metric that will move the needle – profit.

Whilst your competitors are busy digging through fluffy metrics such as bounce rate and time spent on page, we can offer you invaluable insights such as your most profitable product, category, state, customer(s), device.. the list goes on and on.

And that’s just one component of this fully fledged profit finding machine.

Join the magnitude of store owners who are leveraging truly insightful information to lift their profits almost immediately.

Busy Bob's Bandit Banana Tees

Busy Bob is a WooCommerce store owner, he's been getting sales but feels like growth has been slow.

After installing Alpha Insights it became immediately clear to Busy Bob that he hadn’t actually had any clue what his real money makers were.

Despite the fact that his Bandit Banana Tee shirt wasn’t his best seller, it was by far the most profitable.

Bob decided to strike up a new ad campaign, focusing on his Bandit  Banana tee.

He jumped into his customer profit report in Alpha Insights and found that his highest margin customers were mostly in the country of Banana Havana, specifically in the Creamy Yellow Hangout.

Bob couldn’t believe it, after running his new super focused ads he was not only covering his ad cost for the first time ever, but he was actually making considerable profit.

“Holy moly, i’m getting paid to capture new leads? That’s bananas!!!”

14-Day Money Back Guarantee

We want to guarantee that you are 100% happy with your purchase.
If you decide Alpha Insights is not for you then we will happily refund 100% of your money!

A Word From The Author

Hi there, i’m Chris!

I myself am a WooCommerce online store owner, just a small operation and had been running ads to try and scale my business.

The Issue

The issue I had with my store was that I had been operating with little visibility on how profitable my business actually was.

There’s Google Analytics, yeah that’s cool, but there’s a huge hole in the insights that it provides.

Calculating my profits in any level of detail was tiring, let alone trying to assess the profitability of certain products or customers.

The Solution

Alpha Insights was made to uncover the mist surrounding profitability.

It’s incredibly good at discovering areas of profitability which are worth focusing on as well as highlighting problematic areas which need assessing.

While we were developing Alpha Insights, we also threw in a few other features that assist small business owners such as inventory management.

Alpha Insights Is Born

I created a low-feature version for myself, found it to be extremely helpful and decided, hey i’m going to share this with the world!

After many cups of coffee, months and months of testing and a worldwide pandemic, Alpha Insights was born.

TL;DR – Years of coffee, wine, development, iterations & testing.

Chris, Lead Developer Of Alpha Insights
Melbourne, Australia

Our Promise To You

Above all else, we will provide you with some of the highest quality customer service in the world.

We honestly have fun and take great pride in making our plugins.

This means we not only offer a higher level of quality in our products,
but if you need help you will be speaking to someone who actually cares.

We would really love you join our family of customers, if you’re still unsure don’t hesitate to reach out for any questions.